BBC Reith

A Custom Font Suite for the BBC

BBC Reith

A Custom Font Suite for the BBC

With multiple typefaces in use, the BBC faced rising licence costs and struggled to maintain a consistent brand identity. We worked with BBC stakeholders to create a custom font suite for ultimate flexibility, and to support their mission to inform, educate, and entertain.

Project

BBC Reith, Custom Font Suite, 2015–2023

Client

BBC

Writing Systems

Arabic, Cyrillic, Latin

Language Support

Over 110 languages

Availability

Exclusive to the BBC

Agency

BBC Creative, Moving Brands, Red Bee, Wolff Olins

Sans

Serif

Condensed

Rounded

Development

Photograph of BBC Reith feedback session
BBC Reith feedback session
BBC Reith test document mark up
Marked up BBC Reith test document
BBC Reith initial sketches
Marked up BBC Reith initial sketches

Gallery

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BBC video on the introduction of BBC Reith
BBC Reith in the BBC Sounds app
BBC Sport title card using BBC Reith
BBC Travel website using BBC Reith
BBC video showing BBC Reith helping improve consistency
CBeebies title card using BBC Reith Rounded
BBC Reith in use across the BBC
CBeebies channel ident using BBC Reith Rounded
CBBC channel ident using BBC Reith Rounded
CBeebies channel ident using BBC Reith Rounded